Dolid Olga Resume

Key information

Knowledge of HTML
Email marketing experience
Developing strategies for the promotion and implementation of SMM, email marketing projects
Analysing target audience and competitors, mechanisms, marketing strategies
Deep knowledge of functionality and operation of social networks and services, rules and principles of promotion
Writing selling and attractive text
Maintaining pages in the social networks (Facebook, Twitter, VK, LinkedIn, Instagram)
Understanding the principles of sales funnels
Knowledge of automation tools in social networks
Experience of chatbots
Knowledge of analytical tools
Tracking of SMM effectiveness
Creative approach to work and non-standard methods of receiving traffic
Experience in large amounts of data
Knowledge of Infostyle

February 2020 - up to now | Ukraine, Kyiv

Creating email campaigns to build relationships with customers and generate leads and sales
Creating email campaigns, including setup, A/B testing, deployment, and reporting
Adjusting HTML texts
Working in ActiveCampaign: creating autoresponders, segments, analyzing, sending mailings
Scrum, Agile, GTD, Teamwork

August 2019 - February 2020 | Ukraine, Kyiv

Creating email campaigns to build relationships with customers and generate leads and sales
Planning, managing, analyzing and optimizing automated and ad email marketing campaigns end-to-end
Creating email campaigns, including setup, testing, deployment, and reporting

September 2018 - August 2019 | Ukraine, Kyiv

Creating SMM campaigns to build relationships with customers and launching ads in Facebook Business Manager (targeting)
Creating content plan for social media
Account management on FB, Twitter, VK, LinkedIn
Generating, editing, publishing, sharing daily content with a focus on audience engagement
Promoting companies events and initiatives
Designing ads creatives
Working with third party designers on branding

November 2016 - September 2018 | Ukraine, Kyiv

Creating and backtesting emails and sms newsletters
Adjusting HTML texts
Gathering analytics (including Google Analytics)
Work in ofsys: creating triggers, segments, analyzing, sending mailings
Webinar administration (creating product, pricing and publishing, creating after-purchase landing page)
Social network management: writing posts, content "for the soul", commentary work
Online store management
KPI execution
Working with advertising tools, analysis, strategy
Conducting promotions / contests / draws, writing advertising posts

2005 - 2007 | Ukraine, Kyiv

1996 - 2002 | Ukraine, Kyiv